CREATIVE STRATEGIST — TWJONESCREATIVE

ART DIRECTION. BRAND. STORIES. LEADERSHIP.

DIRECTOR / LEADER / STRATEGIST / STORYTELLER
RESULTS DRIVEN / AWESOME BUSINESS PARTNER / MOTIVATING MANAGER / AI INTEGRATION

I focus on building cohesive visual ecosystems by bringing together strategic content, intuitive UX/UI, and rich visual storytelling.
But more than managing design systems, I focus on growing the people behind them. My leadership style is built on mentorship, deep collaboration, and empathy.
I love guiding cross-functional teams to push creative boundaries while keeping our work sharply aligned with business goals. By integrating AI-driven workflows,
we don't replace the human touch—we supercharge our design processes, scale production, and free up our teams to focus on true brand innovation.
I’m just as comfortable mentoring a junior designer as I am presenting a high-stakes vision to the C-suite to drive growth.

With 20 years leading creative teams across editorial and consumer-facing lifestyle brands, Shutterfly, Stella & Dot, and 15 years teaching and mentoring students at institutions including Parsons School of Design, Hong Kong Polytechnic University, and SCAD, I bring a dual perspective few creative leaders offer. As a Lead Creative,
I bring my experience and insights from numerous diverse and unique moments within corporations and start-ups — moments that were, and are, opportunities for growth
and change — directing strategic action into ROI.

CREATIVE MANAGEMENT & LEADERSHIP @ SCALE I guide, manage, and support creative teams, processes, and brand vision as an organization grows,
without compromising design quality, cultural cohesion, or innovation.
SYSTEMS OVER AD-HOC SOLUTIONS I implementing design systems, standardize workflows, and shared tools so teams can produce consistent output faster
without reinventing the wheel.
EMPOWERING DISTRIBUTED TALENT I mentor lead designers, and establishing frameworks that empower cross-functional teams to make high-quality decisions.
Clear and concise objectives put into action.
CROSS-FUNCTIONAL ALIGNMENT I translate creative vision into business outcomes for owners and cross- functional partners, ensuring the design strategy
directly drives company goals.
OPERATIONAL EFFICIENCY & CULTURE I balancing speed, volume, and budget against team health—building an empathetic, and collaborative environment
that prevents burnout while maintaining a high creative bar.