DESIGN BRAND STORIES
The Challenge
When I arrived at Shutterfly as the Creative Director of Digital it was immediately clear that we needed to ideate, create and implement standards of consistency in regards to all digital mediums; site, email and app. My team and I met with our partners to trouble shoot needs that would give us the flexibility to tell various content stories in more powerful and impactful ways.
The Opportunity
By creating templates that were flexible and adaptable we were able to have design options for consumer-facing marketing in site, email and app. These templates created a more nimble set of options to tell stories and enabled our design partners to iterate with more speed and ‘hitting the mark’ faster. We were able to cut considerable time for our Web-Dev partners and maintain a consistent template and feel that supported the brand.
The Outcome
By streamlining landing pages, emails, app design and web development process, we introduced Sketch and InVision to support the design teams. We achieved a more cohesive look and feel.
Art Directors
Consiglia Lovine, Gabi Anderson