DESIGN BRAND STORIES
Shutterfly’s 20th Anniversary campaign leveraged a multi‑channel strategy to strengthen brand affinity and drive engagement across its loyal customer base. A national contest invited existing customers to share personal stories, creating an authentic pipeline of user‑generated content that reinforced Shutterfly’s emotional value proposition and inspired broader audiences. The brand amplified its impact through a partnership with The Ellen Show, aligning two purpose‑driven platforms to donate to meaningful causes. This collaboration expanded reach, elevated brand visibility, and underscored Shutterfly’s long‑standing commitment to celebrating real connections and giving back.
Art Directors: Consiglia Lovine, Gabi Anderson