DESIGN BRAND STORIES
Ideated, created, and finalized a unified promo structure that strengthens the SERTA masterbrand while giving Perfect Sleeper, iComfort, and Arctic clear, differentiated roles in the value ladder. This framework streamlines promotional planning, aligns messaging across retail channels, and ensures each sub‑brand delivers a distinct consumer promise — from dependable everyday comfort (Perfect Sleeper) to advanced performance (iComfort) to cooling innovation (Arctic). The result is a cohesive, scalable promo system that drives clarity for shoppers, efficiency for partners, and stronger conversion for SERTA’s full portfolio.