RUBY RIBBON

Ruby Ribbon, a direct‑selling shapewear start‑up, was built on a clear market opportunity: empowering women with products that help them look and feel their best. As Creative Director, I defined and led the brand’s visual strategy to strengthen market presence, elevate product storytelling, and support stylist acquisition. Over my tenure, the company doubled performance across both sales and stylist growth, driven by a more cohesive brand identity and a clearer, more compelling value proposition. We collective increased revenue by 600K and doubled the stylists during my tenure.