RODAN + FIELDS

The HOOPLA schematics outline the full strategic and operational framework for Rodan + Fields’ premier annual corporate event. Designed to introduce new product lines and deliver high‑impact education, the schematics define the end‑to‑end experience — from main‑stage presentations and breakout learning sessions to product‑demo environments and consultant engagement zones. This structure ensures consistent brand expression, clear product storytelling, and seamless flow across all touchpoints. By aligning content, space planning, and audience pathways, the HOOPLA schematics create a cohesive, scalable event platform that drives consultant motivation, product adoption, and year‑over‑year business growth.