I led a cooperative workshop between Hong Kong Polytechnic University and Presentation Packaging Ltd., developing premium packaging concepts for Diageo's Johnnie Walker Black for the Mainland China market. As Creative Lead, I directed a multidisciplinary team of 12 students across Product, Communication Design, and Advertising, working within a high-value allocation of $20 USD per unit —
a significant, consumer-absorbed investment that demanded both craft and commercial discipline.

In the program's eight-year history, only two concepts were ever purchased by the client — ours was one of them. Presentation Packaging selected our City Lights and Snow Globe designs, both now in production for Mainland China.