Stella & Dot built its business on a direct-selling model that turned everyday women into entrepreneurs — giving them the flexibility to build income on their own terms, without a traditional storefront or corporate ladder. That model became the brand's core strength: a network of independent stylists whose personal relationships and word-of-mouth influence drove sales in a way that traditional retail never could, turning customers into advocates and advocates into a workforce. I directred two campaings, Spring and Summer 2018.

Stella & Dot Summer/Summer 2018 — Creative Director Molly Bellar, Art Directors Timothy Jones, Liddy Walseth, Theresa Fischer