When I joined Shutterfly as Creative Director of Digital, there was no shared standard across site, email, and app — my team and I partnered across the org to build templates flexible enough to tell stronger content stories. The result was a nimbler system: design partners iterated faster and hit the mark quicker, cutting significant time for our Web-Dev team without sacrificing brand consistency.

We introduced Sketch and InVision to streamline landing pages, email, and app design into one cohesive look and feel. Art direction: Consiglia Lovine, Gabi Anderson.