OUI was a benefits-based cannabis brand built for women, created to address the gender gap in the cannabis landscape. The mission was clear: empower women's health and well-being through cannabis designed around real, targeted benefits rather than one-size-fits-all branding.

The venture disbanded in 2025, with TheOuiShop.com no longer active. The Oui Shop ceased as it is imperative that Cannabis be federally mandated.

Visual imagery from Unsplash and photographer Ericka McConnell erickamcconnell.com