I led a full 360° campaign for Shutterfly's Back-to-School campaign — Site, Tablet, Email, App, and Connected TV.
Anchored in personalization under the line "Unique Gear for Unique Kids," celebrating every child's individuality (Loud, Quirky, Bold, Funny) through a blue-tonal blackboard system, a "day-in-the-life" print narrative, and cutout elements that flexed across key summer moments like July 4th and Labor Day.

I pushed for inclusive casting, including a young girl in a wheelchair, which drove an immediate and heartfelt response from consumers with disabled children, while video brought it all home with a brand-ownable Shutterfly school-bus cutout — a playful dog as the driver, kids showcasing their personalized gear — memorable, on-brand, and built to scale.

For the second quarter of 2019 (summer period), Shutterfly reported net revenue
of $473.42million for the quarter ended June 30, 2019 Last10K+1.
This was an increase of about 3% year-over-year compared to $443.37 million
in the same quarter of 2018 Shutterfly Consumer: $170 million (+3% YoY)