DESIGN BRAND STORIES
kidsGo! is a series of family‑focused travel guides designed to empower children to influence trip planning and increase engagement in the travel experience. Positioned under the tagline “Tell Your Parents Where To Go,” the collection delivers destination insights for Hong Kong, Phuket, Bali, Sydney, London, and New York. The guides provide a differentiated value proposition in the travel category by combining kid‑friendly perspectives with practical family travel information, creating a product that drives both discovery and purchase intent for parents seeking smarter, more enjoyable travel solutions.
Illustrations. Tania Willis / www.taniawillis.com