DESIGN BRAND STORIES
China comsumes more spirits than any other nation.
Cooperative Workshop — Hong Kong Polytechnic University with Presentation Packaging LTD, Hong Kong.
I was tasked with creating packaging for Diageo / Johnny Walker Black solely for the Mainland Chinese Market.
Presentation Packaging allotted $20USD p.u. — a staggering amount comparatively to most brands — the cost would be absorbed by the consumer.
I was the Creative Lead with a team of 12. 4 Product, 4 Communication Design and 4 Advertising students.
In the 8 years this program was running at HKPolyU — this was one of two that was bought by the client and is now in production for Mainland China. Presentation Packaging purchased the City Lights and Snow Globe.